The platform is rolling out a new feature that permits them to reduce the volume of artificial intelligence-produced media appearing in their streams. This initiative comes as the platform announced that it presently contains in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a widespread rollout. This advancement aligns with a surge in AI-generated material, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing content creators on a popular video site exclusively feature clips produced artificially. A significant portion of this output is deemed “AI slop”, a term for substandard, mass-produced content that is typically absurd or bizarre.
Our research shows that many people like content created using AI tools, from digital art to science explainers, and we intend to provide users the ability to adjust the amount of that, according to their own likes,” stated a platform representative.
AI on the Platform
TikTok shared that there are currently 1.3bn videos on its network tagged as AI-generated. Overall, over 100 mn pieces of content are submitted to the service daily, making AI content a limited portion of its total content library.
Customizing Your Feed
Viewers will be capable of decrease or raise the volume of AI-generated videos they see by accessing the “manage topic” option in the app and picking “AI-generated content”. Other topics that can already be controlled under the setting cover news, style, cosmetics, and movement.
Content Labeling and Policies
The platform’s guidelines mandate users to label “realistic” AI-made content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any realistic AI video that is without a tag can be removed under its terms of service.
Additionally, the app will henceforth apply an “AI-made” watermark to content made using its proprietary AI systems, or identified by an collaborative effort for recognizing artificial media. This measure is designed to stop users from attempting to evade the tagging system.
AI Literacy Programs
The company is additionally launching a two million dollar awareness program for professionals and organizations to develop educational content about using AI responsibly. This project will assist educational bodies dedicated to training coding and technology.
Content Safety Approach
The platform has justified its moderation strategy, during debate over plans to lay off hundreds of review team members in the United Kingdom. It is set to eliminate hundreds of positions in its trust and safety team in London, with worker representatives and online safety experts voicing alarm that staff are being displaced by AI moderation.
A senior executive clarified that staff-based oversight would continue to be important, but AI can safeguard staff by removing the most graphic content before it is viewed by people. The company stated a notable drop in disturbing and violent content reviewed by safety staff over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s very important to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is making a difference process content quickly.”
